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    • Home
    • Public Speaking
    • Webinars
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    • Podcasts
    • Social Media
    • Awards
    • Contact Aaron
  • Home
  • Public Speaking
  • Webinars
  • Articles
  • Podcasts
  • Social Media
  • Awards
  • Contact Aaron

Public Speaking

TCC Europe '22: Hey CS...Grow Up!

In 30 min. Aaron outlines how Customer Success is nearly 18 years old as an industry and just like with people...its time to grow up. Including how industry best practices, standards committees, and innovative approaches will help us mature and #GetBetterTogether.

TCC Europe '22: Storytelling FTW

A 30 min. address where Aaron takes the audience through 4 well defined storytelling frameworks as well as the reason effective storytelling should be a core competency for anyone in Customer Success. Finally, he outlines the impact that effective stories will have on your business's revenue.

TCC Israel '22: Make QBRs Smart

In this 30 min. lightning talk, I walk the audience through not only "Why QBRs are Stupid...because they are" but also "How To Make Them Smart." First defining what a QBRs is, Why do we NEED to do them, How can we make them Smart(er), and finally providing a self-evaluation of your own QBR process.

TCC Israel '22: Lead Don't Manage

In the closing keynote address for The Customer Conference, Israel '22, I take the audience through what it means to Lead a team vs. Manage people. In summary, Leadership is about action and example, while Managing is about control. However, both are necessary to be the best leaders we can be.

Propel '22: Why OBRs Are Smart

Closing Keynote, Propel '22: In this 30 min. virtual keynote, I explain how to implement an Onboarding Business Review to drive value for your customers in the most critical stage of the Customer Lifecycle. Also included, is the overall revenue impact of an effective OBR.   Although QBRs may be stupid...OBRs are certainly smart!

Vitality City, 2021: No Need For RFP

In this virtual keynote address, I take the group through an overview of what Outcome Based Selling (OBS) is, why it's a vital skill in today's subscription economy, and the vast impact it has on overall revenue. Also, I outline how when we sell Outcomes we have no need for RFP. Once we sign a customer, they should stay in the bottom of the the funnel forever...if we do it right.

CX Camp, 2021: CS & CX...What's The Difference?

Where does one end and the other begin? In this virtual Keynote address, I take the audience through the various differences of each discipline and outline where and how they overlap. Customer Experience is about the Journey and Customer Success is about the Destination.

The Customer Conference, 2020: Customer Success Sells

In the opening Keynote Address for The Customer Conference, London, I explain how to leverage CSMs to grow accounts and still remain customer centric and outcome aligned. All while carrying a quota and hitting the number.

The Customer Conference, 2021: Teammate Success = Customer Success

In this virtual keynote, I walk through how we can apply foundational Customer Success principles inward towards our own organizations and teams, in order to be better Leaders and Teammates. Defining what Success is and how we'll get them to what they ultimately desire from their effort.

The CS100, 2018: The SuccessPLAN Canvas, Powered By Hugo

Along with the Founder and CEO of Hugo, I explain the benefits (and struggles) of Success Planning and introduce a better way to do so: The SuccessPLAN Canvas. Simplistic in its design, yet the SuccessPLAN Canvas is the best way to define not only WHAT "success" is to our customers but also HOW we will get them there.

The CSM Summit, 2021: Outcome Based Selling Bootcamp

In a live, virtual, 1 hour bootcamp, I explain the background and positive impact of selling not what a product IS...but rather what a product DOES. Selling the Outcome not the Product, allows us to expand accounts through customer centricity and remain the customer's Trusted Advisor.

The Customer Conference, 2019: Customer Success Beyond The People

As the closing Keynote address for The Customer Conference, Tel Aviv, I explain how Customer Success goes beyond the people and the relationships we build. It  begins within the Product, is enabled by Technology, and ultimately drives Revenue for us, our customers and our partners.

The Customer Conference, 2020: The Success Planner

In my first virtual Keynote address, I explain the newest role in business: The Success Planner. A role that reports into Customer Success, yet operates pre-sale in the customer lifecycle. The Success Planner is how innovative companies are aligning what they sell, to what the customer wants most.

Support Driven Expo, 2018: How Support Drives Revenue

Outlining the overall Revenue Development Blueprint, I take the audience through the ins and outs of Support's impact on the Customer in general, and ultimately revenue as a byproduct. From Marketing, to Sales, to Support & Success.

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